Yesterday, we reviewed the golf join the Olympic Games, and knew Callaway Golf intends to continue to grow the game by helping people enjoy the game, but you know why Callaway can do it? We can star it from the background of Callaway.

Ely Callaway buys Hickory Stick, which becomes Callaway Golf in 1984. Callaway Golf Company, under the direction of Callaway himself, immediately began to conceive of strategies to increase both its profile and its revenues in the highly competitive sports equipment market. In 1991 Callaway created the “Big Bertha” Driver, an oversized driver named for the huge gun used. Cheap golf club sets golfer a greater “feel” at the time of impact with the ball. In spite of the competition, Since the development of new technologies for designing and new material for manufacturing golf clubs had become so essential to keeping abreast of the industry, the inability to introduce a new product for even two or three years could spell disaster for any golf equipment company. >